Easter Amnesty Campaign 2013
For the second year in a row, Red Door has teamed up with local pet stores to discourage impulse purchases of pet rabbits at Easter. The Easter Amnesty campaign works to
raise awareness of rabbit welfare issues, as well as educate the public on proper care. It is an opportunity for
retailers to openly demonstrate that they take their animal care
responsibilities seriously, and that they are willing to put animal
welfare before commercial profit. The Amnesty is also a great way of
engaging customers, forging long-term relationships with customers and
the local community through positive action. From the retailers
perspective, a customer who gives the rabbit up after a few weeks or
months is only a very small and short-term financial benefit. A
customer who is truly committed to the long-term care of their rabbit
can be a great customer for 10 years or more!
As part of this year's campaign, Red Door spoke with Amnesty partner, Kenn Bearman, owner of The Animal Store. This family-friendly pe
t shop is located at 4364 W. Touhy Ave
nue in Lincolnwood
.
What is the history of The Animal Store?
I
bought The Animal Store (formerly known as The Sea Shell) in 1992. We
renamed it after a poem by Rachel Fields called "The Animal Store" and
expanded the business from being primarily dedicated to fish, to serving
the needs of all kinds of pets and their owners.
How did your family get into this business?
I
managed a pet store right after college and have always loved animals.
After more than 20 years in retail, I wanted to own my own business and
this seemed like the perfect opportunity. Having living inventory is a
labor of love. There's no such thing as a day off or a snow day. There's
always something new and surprising that our animals have to show me.
Our customers love to visit us and our animals. On any given day, we
welcome parents and their children, scout troops, day camps, classroom
fields trips and passersby. We love to answer their questions and tell
them all about our animals.
What type of animals do you sell?
We
sell everything except dogs. Education is an cornerstone of our
mission. We want people to find the right pet to fit into their lives
and families. It's important to understand what it takes to keep that
animal happy and healthy. Taking care of animals means knowing more than
just what they eat:
- How long will they live?
- What kind of attention do they need?
- Are they good pets for an apartment?
- Do they board well?
- Can they bond with more than one person?
- Do they do well with other animals?
Answers
to these questions are vital for making the right pet choice. We are
all animal lovers here, and our staff is very knowledgeable. We even have
a group of young volunteers called the Jr. Critter Crew. These are kids
who love being around animals, and their job is to learn about the
animals so they can answer questions, and to handle and socialize our
animals so that they will be great family pets.
What small animal products do you sell?
We
sell everything you need for the health and happiness of all pets. We
have treats and food, habitats and toys, and all kinds of accessories
for small animals, from furry friends, to reptiles, fish and amphibians,
to birds large and small.
What is your favorite part of owning a pet shop?
Watching
the smiles on people's faces when they find the pet they want to bring
home. Pets are important members of our families. There's a lot of joy
in playing matchmaker between people and pets, and we love to bring them
together.
Check out The Animal Store blog
on Wordless Wednesdays for great pictures of happy people with their
new pets. They post lots of great information on pet care, new
products, and pets in the news. The Animal Store is open seven days a week at 10 a.m. You can also visit their website, TheAnimalStore.com, find them on Facebook, and follow them on Twitter @TheAnimalStore.
