That's why we are excited about this year's new 'Respect The Rabbit' campaign!
Through press releases, radio spots, and posters we are working to spread our message about rabbit education!
|No Greg, that's not what we meant ...|
Stores participating in the Amnesty program agree not to sell any rabbits between April 1st and April 15th, and to display our poster in their store.
The Amnesty simply prevents people from buying a rabbit on impulse just because it looks cute cuddly and fluffy. But the Amnesty also works to raise awareness of rabbit welfare issues. It is an idea opportunity for retailers to openly demonstrate how they take their animal care responsibilities seriously - and are both able and willing to put animal welfare before commercial profit. The Amnesty is also a great way of engaging customers, forging long-term relationships with customers and the local community through positive action...From the retailers perspective, acustomer who gives the rabbit up after a few weeks or months is only a very small and short-term financial benefit. A customer who is truly committed to the long-term care of their rabbit can be a great customer for 10 years or more!
(from the program intro packet)